Payments Journal covers CPPO's Holiday Gift Trends Research

Payments Journal: Gift Cards are Now the Most Popular Gift This Holiday Season in Canada

 

Canadians are catching up with their American Neighbors by choosing the open loop (bank-issued) gift card as the most popular holiday gift for the 2015 holiday survey season. While many we spoke to seemed surprised by this, they shouldn't be. Today's connected consumers crave the freedom to shop for what they like, wherever and whenever they like, and that flexibility is contributing to the growing popularity of open loop gift cards in Canada. This data tracks trends seen in the United States where gift cards have dominated as the most popular gift in America for the past eight years.

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