Open-loop prepaid cards provide consumers, businesses and governments with the efficiency, security and flexibility of electronic payments without involving credit. The cards can be used anywhere the card network (American Express, Mastercard, UnionPay and Visa) is accepted, including online.
According to a recent survey by Leger, 55% of Canadian consumers would consider using an open-loop prepaid card, after learning about the benefits.
In June 2016, the CPPO released the first-ever benchmark study conducted by Mercator Advisory Group entitled, Canadian Open-Loop Prepaid Market: 2015, that reveals the open-loop prepaid card market in Canada reached CAD$ 3.1 billion in total dollars loaded onto cards. The Canadian open-loop prepaid market has eight active segments compared to 17 in the U.S., showing significant growth opportunity for prepaid programs in Canada. The Canadian market is expected to follow U.S. trends, where open-loop prepaid cards are the fastest growing form of electronic payment. Mercator Advisory Group reported that the total load value in the U.S. reached USD$ 264 billion in 2014.
They are rapidly replacing cheques as a less expensive and more secure option for issuing payments. In addition, they can replace a direct deposit or wire transfer, giving the end user quicker access and more flexibility to use the funds. It is the fastest growing form of electronic payment in the U.S.
Open-loop prepaid cards look and function like traditional credit and debit cards at the point-of-sale and offer the same fraud and loss protections offered by the card network with a significant difference — they access a set amount of funds that have been pre-loaded for a consumer by a consumer, by a government or by a business.
Open-loop prepaid products are a valuable financial tool offering benefits to consumers, businesses and governments. The CPPO was formed to foster a positive environment in which open loop prepaid payments can responsibly grow and flourish in Canada.
The CPPO is focused on awareness and education so that consumers and businesses can have the best experience with these popular products.
The CPPO supports a consumer’s right to choose the payment product that best suits his/her financial needs — whether the product is debit, credit, open-loop prepaid or a combination of products.
The CPPO supports an effective regulatory environment that encourages innovation, and access to popular open-loop prepaid features while protecting consumers. All CPPO members adhere to applicable laws and regulations with respect to compliance and consumer protection.
Open-loop prepaid cards are a financial tool issued by financial institutions. As such, all members of the CPPO take steps to combat fraud and protect consumer information. The CPPO supports efforts to prevent fraud and the misuse of these important financial tools.
If you are interested in joining the CPPO, please contact Jennifer Tramontana.
Chairman of the Board
Vice Chairman of the Board
Prepaid Industry Consultant
The Fletcher Group LLC
Blake, Cassels & Graydon LLP