As digital wallet usage continues to accelerate, global payments provider Blackhawk Network and Magstar Inc., an ERP software leader for midsized retailers, have partnered to expand digital wallet acceptance and enhance digital payments options in-store. Through this relationship, merchants and retailers can easily expand payment access beyond traditional payment methods without adopting an entirely new POS system to meet the needs of shifting digital payment preferences for consumers.
“As payments through smartphones become more accepted and ubiquitous, consumers are looking to bring the same convenience and habits of online shopping to in-store experiences, including a seamless payment experience,” said Brett Narlinger, head of global commerce at Blackhawk Network. “With many consumers trying omni-commerce solutions for the first time, they still maintain their existing expectations of the highest levels of service and functionality. We’re proud to deliver on those expectations alongside Magstar.”
Recent research from Blackhawk shows that of the digital wallet growth seen in 2020, 59% of surveyed consumers have been using their digital wallets more frequently than before the pandemic began1. Digital wallet acceptance may also lead to increased shopper loyalty as 63% of respondents report they are more likely to shop at a retailer if they accept the digital payments they use, and 73% of respondents say they want to be able to pay the same way they pay online and in-store1.
“Our partnership with Blackhawk brings extremely simple integration and ease-of-use in digital wallet purchases to our clients,” said Steven Greenwood, president of Magstar. “We felt that it was important to give our customers the right tools to enable them to meet the changing demands of their customers in today’s COVID reality. Consumers have shifted their mindset around contactless payments and mobile wallets over the past year, and the integration of seamless digital wallets purchasing will be a critical tool for retailers to adopt.”