Galileo and Juniper Research Reveal Surge in B2B Embedded Finance Demand

New research conducted by Juniper Research in collaboration with Galileo Financial Technologies, reveals most U.S. B2B businesses are not only familiar with embedded finance, but they are already offering an embedded finance solution. The top three critical business pain points being solved by embedded finance today are: customer retention, cash flow management and revenue growth.

The research, published as the Galileo Embedded Finance Report, highlights the inherent need for U.S. businesses to offer embedded finance solutions to better enable payments, payroll, credit and lending, insurance, banking and other financial services across the B2B industry. Among the 63% of businesses who use embedded finance today, the majority (78%) work with two or more providers to enable their solution, with fintechs being the top preferred provider.

“The dramatic rise in the adoption of digital payments among both consumers and businesses, has enabled people and businesses to do more with technology than ever before—paving the way for enormous growth for embedded financial services,” said Seth McGuire, CRO of Galileo Financial Technologies. “The market has evolved at lighting speed and this new research confirms that forward-thinking B2B executives are embracing embedded finance solutions as a key part of their growth strategies.”

Read more about the news here.

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