Mastercard and Conservation International today announced the introduction of the Wildlife Impact Card program, which enables consumers an opportunity to contribute to Conservation International’s efforts to conserve the habitats of many Critically Endangered species globally.
The Wildlife Impact Card program is available to issuers globally. The first card offerings launch in the U.S. in partnership with Usio, with virtual prepaid cards available now that can be added to any mobile wallet. Physical cards made from 100% recycled materials will launch this summer.
This program will help promote awareness of the urgent need to preserve the habitats of these and more than 2,000 other Critically Endangered Wildlife species, with card expiration dates that aim to highlight the short timeframe to help protect many of these animals.
“As a company committed to fostering a sustainable future for all, we believe an important aspect of that is to protect Critically Endangered species and the habitats in which they live,” said Raja Rajamannar, Chief Marketing and Communications Officer, Mastercard. “Through our strong partnership with Conservation International, one of the world’s leading conservation organizations, we’ve created a way to connect consumers to their passion for wildlife and the natural world, enabling them to contribute and make an impact.”