Royal Bank of Canada (RBC) and Lowe’s Canada announced their joint strategic initiative to help Canadians obtain more value from their home improvement products and services. Lowe’s Canada is the latest major retailer to join Canada’s largest proprietary rewards program–Avion Rewards–to deliver exclusive offers to eligible Avion Rewards members. Launching later this fall, the collaboration will also include a flexible financing option to help Canadians pay for their purchases, whether or not they bank with RBC.
“We’re continuing to see strong demand within the home improvement and DIY renovation space as Canadians look to enhance their property value and quality of living,” said Niranjan Vivekanandan, Senior Vice-President, Loyalty & Merchant Solutions, RBC. “We’re excited to collaborate with Lowe’s Canada – one of Canada’s most prominent home improvement retailers – to help Canadians realize savings and provide more ways to finance their renovation projects so they can turn their home improvement vision into reality.”